SOURCES FULL CIRCLE ASSIGNMENT

  1. Joost Loef. (2002). Incongruity between Ads and Consumer Expectations of Advertising.
  2. Lyons, Kim. “Five Years of Tim Cook Telling Us AR Is the Future.” The Verge, 12 Sept. 021, www.theverge.com/21077484/apple-tim-cook-ar-augmented-reality.
  3. Ketelaar, P. E., & Van Gisbergen, M. (2006). Openness in Advertising. Occurrence and effects of open advertisements in magazines. In repository.ubn.ru.nl. s.l. : s.n. http://hdl.handle.net/2066/55781
  4. 3. Rayner, K. (1978). Eye movements in reading and information processing. Psychological Bulletin, 85(3), 618–660. https://doi.org/10.1037/0033-2909.85.3.618
  5. ‌Pieters, R., Warlop, L., & Wedel, M. (2002). Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Management Science, 48(6), 765–781. https://doi.org/10.1287/mnsc.48.6.765.192
  6. Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. Psychological processes and advertising effects, 45-64.
  7. Slayer, R. (2020). Augmented reality marketing : a quasi-experimental study on the comparison of the effectiveness of an AR advertisement versus a 2D advertisement. Breda University of Applied Sciences.
  8. Pozharliev, Rumen, et al. “The Effect of Augmented Reality versus Traditional Advertising: A Comparison between Neurophysiological and Self-Reported Measures.” Marketing Letters, vol. 33, May 2021, doi:https://doi.org/10.1007/s11002-021-09573-9.
  9. Petty, Richard E., and John T. Cacioppo. “Source Factors and the Elaboration Likelihood Model of Persuasion.” ACR North American Advances, vol. NA-11, 1984, www.acrwebsite.org/volumes/6328/.
  10. Kroeber-Riel, W., & Esch, F. R. (2000). Strategie und technik der werbung. Verhaltenwissenschaftliche ansätze. [Strategy and competence in advertising. Scientific statements]. Stuttgart, Germany: Kohlhammer
  11. Berger, W. (2001). Advertising today. London: Phaidon.
  12. Leiss, W., Kline, S., & Sut Jhally. (1986). Social communication in advertising : persons, products & images of well-being.
  13. McQuarrie, E. F., & Mick, D. G. (1992). On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric. Journal of Consumer Research, 19(2), 180. https://doi.org/10.1086/209295
  14. Phillips, B. J. (2000). The Impact of Verbal Anchoring on Consumer Response to Image Ads. Journal of Advertising, 29(1), 15–24. https://doi.org/10.1080/00913367.2000.10673600
  15. Hanlon, A. (2022, March 8). The AIDA Model | Smart Insights. Smart Insights. https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/
  16. Kitzinger, J. (1995). Qualitative Research: Introducing focus groups. BMJ, 311(7000), 299–302. https://doi.org/10.1136/bmj.311.7000.299‌